Focus and Scope

Fokus penelitian yang dipublikasikan di JEMAC antara lain sebagai berikut:

1. Management

  • General Management: Business, Business Communication, Business Ethics, Green Business
  • Marketing: Marketing Management, Consumer Behavior, Service Marketing, Social Marketing, Public Relations, Retail Marketing
  • Finance: Financial Management, Budgeting, Cost Management, Feasibility Study, Risk Management, Investment Analysis, Capital Markets, Banking
  • Human Resource: Human Resource Management, Organizational Development, Organizational Culture, Change Management, Work Climate, Social Capital
  • Operations: Operations Management, Supply Chain Management, Logistics Management, Operations Research, Quality Control, CRM, Ergonomics, Management Information Systems
  • Strategic Management: Strategic Management, Strategic Decision Making, Competition Analysis, Competitive Advantage, Strategic Alliance, Public-Private Relationship, Multinational Corporations

  • Entrepreneurship, yang mencakup: Entrepreneurship Development, Entrepreneurial Management, Creative-preneurship, Socio-preneurship, Digital-preneurship, Creative Economy, Eco-preneurship.

2. E-Business

  • E-commerce
  • E-business Strategy
  • Digital Innovation
  • Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Effective Digital Campaigns
  • Search Engine Marketing
  • Search Engine Optimization (SEO)
  • Influencer Marketing
  • Viral Marketing
  • Affiliate and Referral Marketing
  • User Experience and Customer Service
  • Data Analytics for Digital Marketing

3. Accounting

  • Financial Accounting
  • Management Accounting
  • Public Sector Accounting
  • Auditing
  • Banking and Financial Reporting
  • Taxation
  • Capital Market Analysis
  • Sustainability Accounting